Category Archives: Marketing

what would eurozone collapse mean for ad industry?

Contributor: Hannah Gabrielle, London I don’t really know much about the Eurozone other than the fact that the media seems to have a unanimous opinion that it’s on the brink of collapse. My knowledge of it is confined to the … Continue reading

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heineken shows the love after reaching 1 million facebook fans

Contributor: Gemma Manangan, Canada After reaching 1,000,000 fans on Facebook, Heineken has said thank you to their consumers by sending out a hug team in Amsterdam to spread some love, warmth and appreciation back to all Heineken lovers. With the … Continue reading

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Social Media: Instantaneous Personal News Feed?

Contributors – Rebekah Giaraffa and Eve Riley, Worldwide Partners, Inc. South by Southwest 2011, SXSW, has begun in Austin, Texas. The first Interactive sessions started at 2pm today, March 11. Yet, this morning, attendees were rocked by news of the … Continue reading

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worldwide ethnographers – radiohead is first up

AdFlections is where culture, economics, art, music, business and politics meet with marketing and advertising. Thus, we have invited smart, articulate and insightful marketing people from around the world to contribute to AdFlections to capture and express the word on … Continue reading

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Superman in a fashion ad near you

What Fashion Week and fashion ads say about us today. Continue reading

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Will copy make a comeback?

We live in a visually driven world, right? Graphics, videos, and images transcend cultures, language and borders in the international community of consumers, right? People won’t read ads with copy, right… Wrong!  The proliferation of e-readers will change the way … Continue reading

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Will a risk-averse society lead to boring advertising?

As consumers worldwide continue to be cautious and as governments around the globe try to remove virtually all the risks inherent in a free-market society, will this all lead to reduced innovation and creativity in advertising? Advertising, almost by definition, … Continue reading

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