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- Partner Carton Donofrio Partners' commercial "Brain Surgeon" for client Sprint/Shentel, selected to be featured... http://t.co/obYNrHRq 2012/05/19
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- Re-imagining Coca-Cola's "Hilltop". Watch how Harvey Gabor the original art director of "Hilltop" works with... http://t.co/9gq3Char 2012/05/17
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Worldwide Ethnographers
Author Archives: Al Moffatt
neuromarketing – good as long as it doesn’t fall into the hands of dr. evil
Contributor: Luka Birkić, Croatia Have you ever wondered why your friend almost religiously buys only Apple products and rolls his eyes in disdain whenever he is confronted with another brand? Or (the most obvious example), why people are so fiercely loyal to either Coca-Cola … Continue reading
Posted in Advertising
Tagged Apple, branding, Coke, Microsoft, neuromarketing, Pepsi, yahoo
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branding charity
Contributor: Natasha Fish, London Last month, all over the world people were supporting Breast Cancer Awareness Month, an annual international health campaign organised by major breast cancer charities every October. Over four weeks these independent organisations hope to increase awareness … Continue reading
Posted in Advertising
Tagged Breast Cancer Awareness, Charity, London MoonWalk, Race for Life
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what jobs meant to ad agencies
Contributor, Engine Company 1, San Francisco, California Tweet this!
what would eurozone collapse mean for ad industry?
Contributor: Hannah Gabrielle, London I don’t really know much about the Eurozone other than the fact that the media seems to have a unanimous opinion that it’s on the brink of collapse. My knowledge of it is confined to the … Continue reading
branding 9/11?
Contributor: Luka Birkić, Croatia 9/11 has been one of the key moments that defined the pop culture of the 21st Century – whether we like it or not. Now, 10 years after the tragedy, a fact that is morbid to … Continue reading
brands just wanna be friends
Contributor: Natasha Fish, London Trust. Trust is a firm belief in the reliability, truth or ability of someone or something. Relationships are built on the trust we have earned from others. When I hear, see or think of the word … Continue reading
agencies help londoners rebuild after riots
Contributor, Hannah Gabrielle – London In the wake of last week’s riots everyone in the UK has had to consider the action of the rioters and the underlying implications of their behaviour about our society. Parliament was recalled, politicians cut … Continue reading
brand’s eye view of london riots
Contributor, Hannah Gabrielle – London London Riots: every cloud has a silver lining As I’m sure everyone is aware, London, and now Britain, has been the scene of rioting and looting for the last few days. It has affected every … Continue reading
beauty comes from within but shhh, don’t tell your consumers that
Contributor, Natasha Fish, Pumpkin Public Relations The portrayal of femininity and beauty in advertising has long been discussed by many acclaimed theorists and sociologists. Take for example, Gaye Tuchman (1978) who raised the debate of ‘the symbolic annihilation of women … Continue reading
after the tsunami, what’s next?
Contributor: Heng Aw, Asia Pacific Director of Collaborations, Worldwide Partners In today’s tweet-by-the-minute, what’s-trending world that we live in, we are constantly being inundated by ‘new’ products and services. The perfectly ground-breaking iPad was quickly made obsolete by iPad 2 … Continue reading
Posted in Advertising
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