Al Mofatt is the President/CEO of Worldwide Partners, which is the world’s largest network of independent advertising agencies and the 10th largest agency network overall. Worldwide Partners has 92 partner agencies in 55 countries. Al has the enviable position of sitting atop a global ad perch, connecting the dots of how global issues and topics impact advertising and marketing. Because Worldwide Partners is comprised of independent, owner-operated agencies, Al has no shareholders to answer to and no clients to protect. So he can seek the truth and speak the truth.
Over the course of his career, Al has guided national and international advertising programs for companies such as 3M, Bank of America, Rockwell International, Xerox, Samuel Adams beer, The US National Beef Industry Council, ConAgra Foods, Bausch & Lomb, and AT&T Wireless. Al built his career at some of the finest advertising agencies in the world, including TBWA Chiat/Day, Grey Advertising, and Ketchum Advertising. Also Al had his own internationally recognized agency, Moffatt/Rosenthal, before becoming President of Worldwide Partners.
As a thought leader in international marketing and business, Al is published regularly in marketing and business publications worldwide on topics ranging from the global economy, to branding, to business management, to advertising.
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